If you have a brick-and-mortar business, you want to make it easy for your customers to find you. In our experience, many customers will enter a business for the first time based on signage alone. Imagine the impact you would have with a bold lit-up sign that would catch people's eye. Here are three reasons to invest in an illuminated sign installation.
 

1. Visibility

Is your company in a crowded city zone with lots of competition around you? Make your business front stand out with a good sign. Showcasing your name in illuminated LED light designs and a bright logo will make it easy to stand out from the pack, even in the downtown area. In addition, with a lit sign, it won't matter what time of day or night it is. Whether it's sunrise, the middle of the day, a cloudy day, or at night, an illuminated sign will make your business name known from far away.

2. Aesthetics

Optics matter, especially when enhancing your business's curb appeal. When you have signage, you want a high-impact design that has your business name and logo and is presentable. Let's face it, the prettier your sign is, the more appealing it'll be to people passing by. What better way to beautify your sign than with colorful lights?

3. Cost

A quality sign installation is still the most cost-effective way to have continuous advertising. Unlike TV or other digital ads, a sign is something that a business pays for one time and that's it! You won't have to pay for it again unless you replace it. When you add illumination to a sign, you're getting an even better advertisement, as it’s standing out even more than a normal sign would. You'd only need to spend more money on an illuminated sign if one or more lights need replacing. Otherwise, you could keep it there as long as it's working.

According to Brandon Gaille, as many as 35% of potential customers have no idea your business exists without your sign. A typical sign increases your visibility, so imagine what an illuminated one would do. For quality sign installation you can rely on, contact Capital City Signs today. We’ll have your business name shining bright in the night sky like never before.